Paloma Faith stars in Boë Gin's new ad campaign, where she 'talks about the importance of standing out from the crowd and being unique; qualities she shares with the colourful look and taste of the Boë Gin family'.

The British singer has also developed a signature cocktail in collaboration with the Scottish gin brand, Paloma’s Boë, available in all UK bars stocking the product, and Director of Boë Gin, Andrew Richardson, commented 'Paloma is the perfect fit for the brand, sophisticated and yet stand out, and we are really excited to have her be a part of our biggest campaign to date. Her unique and authentic style is recognised the world over and gives us a great opportunity to introduce our flavoured gins to a bigger audience'.